AYTV realizes that it is also important to look beyond the TV when seeking ways to impact this generation. As a result, AYTV has also partnered in the following initiatives.

Athmeeya Yathra is world-renowned for producing stimulating and compelling media using a variety of mediums. Athmeeya Yathra is spurring social development by addressing various topics such as hygiene and divorce.

AYTV has partnered with Bridge of Hope to help make a difference. Bridge of Hope provides free education, healthcare, nutritious food and school supplies for tens of thousands of underprivileged children throughout Asia.